Monthly Archives: July 2015

Episode 19: Writing Product Description Copy

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Have specific questions/concerns? Let me know what you want to learn and I’ll do my best to focus on it in a podcast.

Copy discussed in podcast can be found at the bottom of this page along with a complementary video as I write the copy live in 20 minutes.

So you have a product idea…no wait, you have samples, great samples, and now you’re on to bigger and better things (your listing). But how do you get viewers to turn into buyers? A huge part of that is your product description/copy. Join me in Episode 19 as I discuss:

  • How to create a more engaging copy using 7 simple elements
  • My #1 trick for avoiding distractions while you write (and no it doesn’t involve tying up the kids)
  • What your ‘call to action’ must include to get visitors to click without thinking
  • Painting your customer a beautiful imagery that sells itself
  • And more!!
If you like what you hear, please comment, rate, and subscribe!

Stitcher user? Visit, http://www.stitcher.com/podcast/ryan-rice/fba-journey?refid=stp

Final document shown in video can be found at: https://docs.google.com/document/d/1tvZyR5LjBo8RYblSUqL660JboWKtnCwtEQApQYsWWQU/pub

Ouch…That’s Gonna Leave a Mark (Most Recent Fail)

It’s been a while since I’ve shared a fail. Not to say I haven’t had hiccups, just nothing worth sharing I guess.  Today, however ends that glorious streak, because (drumroll please) I have a new failure to share!

I bundled 3 products. A banana case, a banana storage bag, and a banana slicer. When I sent in inventory I noticed a small yellow circle with a line by listing and the status, “inactive.” When calling to learn more I was told that product was under review by the seller performance team and I’d have to contact them (only via email) to see what was going on.

A few days later and a very untelling response, I was told I was restricted from selling the product. No explanation or nuffin (nothing).

I was heartbroken. I had 150 units at Amazon and another 250 or so sitting in my living room.

Now what? 🙁

Well I’m still waiting on Amazon for an explanation, but for now I plan to liquidate via eBay and Craigslist.

What MAY have happened?

One of the products may have a patent that I overlooked. Amazon may think my slicer consist of blades and has some sort of policy pertaining to sharp objects. Amazon may be going through “the change of life.” All I know is that I will not be selling the product via Amazon and I’ll do my best to get a much of my $2K invest back as possible.

What are conferences missing?

Howdy!

I’m doing a little research (not product research for once) and I’m interested to know what are all these importing and Amazon FBA conferences missing? I am traveling all this and next month and I’ll be treating sellers to coffee in various cities, so I thought, what if I could just have one central place for us all to meet (about 10-12 of us).

So I am strongly considering holding a weekend live hangout and I’m interested to know what would YOU like to get out of a weekend with me and some other sellers who are seeing some success? Comment below 🙂

 

Episode 18: Software, Questions, & Growth, Oh My!

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Drink Coffee? I’m traveling domestically and would love to treat you to coffee and talk biz, comment below if interested with your city and state. Maybe I’ll be in town soon.

Do you need software? Can software be of help? How the heck can software be of help and what software should you trust? Do these questions burn inside that brilliant brain of yours? If so, join me in Episode 18 as I expand on:

  • Why I’ll likely name my first child JungleScout
  • The wrong way to use MerchantWords and why I love it
  • My work-around for using Terapeak
  • What Amasuite can do for you
  • Why I don’t use sites like Feedback 5
  • And more!!
If you like what you hear, please comment, rate, and subscribe!

Stitcher user? Visit, http://www.stitcher.com/podcast/ryan-rice/fba-journey?refid=stp

YouTube for Product Ideas [Video]

youtubeAhhh, YouTube…delivering valuable content whether it be education or entertainment since 2005, gotta love them. Here’s one huge reason why you should love them; YouTube is an excellent source for product ideas. Watch the video below as I come up with about 3 different ideas in a matter of minutes.

Enjoy, leave comments, and share (the more you comment and share the more I know to share more of what I have inside this little head of mine)!

 

Episode 17: Suppliers Part II

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UPDATE: The winner of the Amazon $30 gift card is What’s Cooking with Jim, congrats!

Want me to share with you the one question that helps me write a killer & effective copy (product description)?  How about have my exact talking points to get better pricing and kindly let down suppliers I don’t choose!?  If this sounds good, then join me in Episode 17 as I touch on:

  • Getting lower pricing (easy way to create a pricing frenzy war)
  • How to tell a supplier you’re no longer interested
  • Simple ways to build a strong rapport
  • How to ensure your T/T payments are safe
  • And so very much more!!
If you like what you hear, please comment, rate, and subscribe!

Stitcher user? Visit, http://www.stitcher.com/podcast/ryan-rice/fba-journey?refid=stp

Episode 16: Suppliers

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UPDATE: The winner of the Amazon $30 gift card is What’s Cooking with Jim, congrats!

Want me to fund a promo for your live product or product launch ? How about my hear my shortcuts to finding suppliers of products not available on Alibaba!?  Could you a method proven guidelines to finding more reputable suppliers? If so, then join me in Episode 16 as I expand on:

  • Sourcing Agents
  • Making yourself scam proof
  • Why a 3 year + gold supplier is sufficient enough to start
  • My future plans for finding silent investors
  • And so very much more!!
If you like what you hear, please comment, rate, and subscribe!

Stitcher user? Visit, http://www.stitcher.com/podcast/ryan-rice/fba-journey?refid=stp