I’m going to share a short story with you (it has a point/purpose, I promise) and I’m going to show you via the video below how to adapt.
I’m a huge crowdfunding support via Kickstarter. I just love the thought of people building products that are helpful, savvy, or just plain cool. This year I funded a leather money clip (see image to side) and it ran me about $25 with shipping. It’s a great product, wonderful quality, but us importers know we could easily have created this ourselves for less than $5.
What made the money clip pop even more was the packaging. I got a nice little stamped/engraved box with foam protection inside that made me feel like a premium customer with an even more premium product. The creators of this money clip have created an experience and an awesome first time impression! So do I feel like it was worth my $25…absolutely! Secretly I wanted to open my packaging twice LOL
**View original Kickstarter campaign earning over $45K by clicking HERE